Brand Education

 

I compiled information about the ethical and sustainable efforts of the brands I feature on my Instagram so you can be more empowered to build a conscious lifestyle.

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FRYE

Ethically Made in the USA

Quick Takes:

  • I couldn’t find any direct sustainability information but I did find this one very cool stat:

    • In 2016 they partnered with Feeding America® and have so far donated over 2 million meals, their goal is 9 million meals.

  • They also recycled 2788 feet of leather scraps to create The Hope Crossbody bag. And donated 500,000 meals to Feeding America from the sales.

    • It was limited edition however and I’m just hoping they bring it back!

  • American made with ethical standards, no info on the source of the Italian leather or how they eliminate waste in the factories normally.

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ARITZIA

sourcing and creating sustainable options.

Quick Takes:

  • They have been making changes since 2010

    • No Fur

    • Recyclable packaging

    • Sustainable denim line

  • In 2017 they did a deep dive on human rights in their overseas factories, emissions and water use. They’re most recent plan includes:

    • More involvement with the people and places that make their clothing

    • How they sustainably store and ship product

    • How they manage energy and waste in their stores and factories

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Vitamin A Swim

Founded in sustainability and sex appeal

Quick Takes:

  • Proprietary EcoLux™ fabric is made out of 83% recycled nylon

  • Focus on the environment and female empowerment

    • 100% female run company and works with Girls Inc.

  • Recently partnered with Green Story, a 3rd party data agency. that tracks how much energy, water, and emissions they are using during the manufacturing process

    • hell ya, accountability - we love numbers.

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Lee Jeans

Sustainable now and in the Future

Quick Takes:

  • ITMA sustainable innovation award finalist in “Industry Excellence” in 2019.

  • They’ve created Indigood™ Denim

    which is a denim collection that eliminates water from the denim dying process.

  • Big goals for 2025:

    • 100% renewable energy

    • 50%+ usage of sustainable synthetics

    • 100% sustainably-grown or recycled cotton

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Girlfriend

Sustainable from the start

Quick Takes:

  • From the beginning Girlfriend has made their fabric out of recycled plastic bottles and fishnets pulled from the ocean

  • They also have a recyclable program if you’re ready to retire a pair of their leggings

  • They give out a wash-bag so that micro-plastics don’t enter the water

  • And they’ve built a water filter you can add to your washing system to further reduce pollution

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Citizens of Humanity

Sustainably made denim

Quick Takes:

  • Made in USA since the beginning- now further bettering their manufacturing:

    • Efficient Fabric cutting

    • Reducing water use during the washing process

    • Higher quality means more wears and less waste

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H&M

Efforts of an ethical, sustainable shift in Fast Fashion

Quick Takes:

  • I felt a little duped as I chased information that was buried and frankly, all theoretical, it was all very vague.

  • They do have big goals for 2030 - so its just the beginning

    • Circular fashion & recycling efforts

    • Clean and renewable water

    • Organically sourced raw materials.

    • Funding research

  • Other goals: charity, inclusivity & fair wages